{"id":12319,"date":"2019-12-28T11:52:56","date_gmt":"2019-12-28T10:52:56","guid":{"rendered":"http:\/\/demo.wpzoom.com\/reel\/?post_type=portfolio_item&#038;p=5697"},"modified":"2026-04-12T18:56:34","modified_gmt":"2026-04-12T16:56:34","slug":"captain-cambucha","status":"publish","type":"portfolio_item","link":"https:\/\/www.modifystudio.sk\/?portfolio_item=captain-cambucha","title":{"rendered":"Captain Cambucha"},"content":{"rendered":"\n<p>Captain Kombucha vst\u00fapila na trh s jasnou vizu\u00e1lnou identitou \u2014 \u017eiv\u00e9 farby, siln\u00e1 typografia, n\u00e1poj pln\u00fd energie. Ke\u010f sme dostali zadanie navrhn\u00fa\u0165 3D model propaga\u010dn\u00e9ho st\u00e1nku, vedeli sme, \u017ee nesta\u010d\u00ed len zobrazi\u0165 kon\u0161trukciu. St\u00e1nok mus\u00ed komunikova\u0165 cel\u00fd charakter zna\u010dky \u2014 na prv\u00fd poh\u013ead, aj bez jedin\u00e9ho slova.<\/p>\n\n\n\n<p>Cel\u00fd st\u00e1nok vznikal od nuly \u2014 modelovanie, text\u00farovanie, anim\u00e1cia. Pracovali sme z brandingov\u00fdch podkladov a referen\u010dn\u00fdch materi\u00e1lov Captain Kombucha. Ka\u017ed\u00fd prvok \u2014 farebn\u00e9 plochy, displej, reg\u00e1l na f\u013ea\u0161e, logo \u2014 bol navrhnut\u00fd ako funk\u010dn\u00fd celok, nie len dekorat\u00edvna sc\u00e9na. V\u00fdsledok sl\u00fa\u017eil ako vizu\u00e1lny podklad pre t\u00edm, ktor\u00fd st\u00e1nok n\u00e1sledne fyzicky postavil.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Modelovanie a text\u00farovanie<\/h2>\n\n\n\n<p>Text\u00farovanie bolo k\u013e\u00fa\u010dov\u00fdm krokom \u2014 materi\u00e1ly museli zodpoveda\u0165 re\u00e1lnym povrchom: matn\u00fd plast, leskl\u00e9 plochy, potla\u010d loga, farebn\u00e9 panely. Ka\u017ed\u00fd detail, ktor\u00fd sa mal objavi\u0165 na fyzickom st\u00e1nku, musel by\u0165 \u010ditate\u013en\u00fd aj v 3D prostred\u00ed. Presnos\u0165 nie je v tomto type projektu estetick\u00fdm rozhodnut\u00edm \u2014 je to nevyhnutnos\u0165.<\/p>\n\n\n\n<figure class=\"wp-block-video\"><video controls src=\"https:\/\/www.modifystudio.sk\/wp-content\/uploads\/2022\/07\/Gutsy_Final.mp4\"><\/video><\/figure>\n\n\n\n<p>Anim\u00e1cia st\u00e1nku nebola len prezent\u00e1cia \u2014 bola to komunik\u00e1cia. Kamera obch\u00e1dzala st\u00e1nok, odha\u013eovala jeho rozmery, proporcie a produktov\u00e9 plochy v kontexte. Pre klienta to bol n\u00e1stroj na schva\u013eovanie dizajnu e\u0161te pred t\u00fdm, ne\u017e sa objavila prv\u00e1 skrutka fyzickej kon\u0161trukcie.<\/p>\n\n\n\n<figure class=\"wp-block-video\"><video controls src=\"https:\/\/www.modifystudio.sk\/wp-content\/uploads\/2020\/08\/3D_Assets.mov\"><\/video><\/figure>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-2 is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.modifystudio.sk\/wp-content\/uploads\/2022\/07\/Final_cam01.png\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" data-id=\"11252\" src=\"https:\/\/www.modifystudio.sk\/wp-content\/uploads\/2022\/07\/Final_cam01-1024x576.png\" alt=\"\" class=\"wp-image-11252\" srcset=\"https:\/\/www.modifystudio.sk\/wp-content\/uploads\/2022\/07\/Final_cam01-1024x576.png 1024w, https:\/\/www.modifystudio.sk\/wp-content\/uploads\/2022\/07\/Final_cam01-300x169.png 300w, https:\/\/www.modifystudio.sk\/wp-content\/uploads\/2022\/07\/Final_cam01-768x432.png 768w, https:\/\/www.modifystudio.sk\/wp-content\/uploads\/2022\/07\/Final_cam01-1536x864.png 1536w, https:\/\/www.modifystudio.sk\/wp-content\/uploads\/2022\/07\/Final_cam01.png 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.modifystudio.sk\/wp-content\/uploads\/2022\/07\/Final_cam02.png\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" data-id=\"11253\" src=\"https:\/\/www.modifystudio.sk\/wp-content\/uploads\/2022\/07\/Final_cam02-1024x576.png\" alt=\"\" class=\"wp-image-11253\" srcset=\"https:\/\/www.modifystudio.sk\/wp-content\/uploads\/2022\/07\/Final_cam02-1024x576.png 1024w, https:\/\/www.modifystudio.sk\/wp-content\/uploads\/2022\/07\/Final_cam02-300x169.png 300w, https:\/\/www.modifystudio.sk\/wp-content\/uploads\/2022\/07\/Final_cam02-768x432.png 768w, https:\/\/www.modifystudio.sk\/wp-content\/uploads\/2022\/07\/Final_cam02-1536x864.png 1536w, https:\/\/www.modifystudio.sk\/wp-content\/uploads\/2022\/07\/Final_cam02.png 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.modifystudio.sk\/wp-content\/uploads\/2022\/07\/Final_cam05.png\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" data-id=\"11254\" src=\"https:\/\/www.modifystudio.sk\/wp-content\/uploads\/2022\/07\/Final_cam05-1024x576.png\" alt=\"\" class=\"wp-image-11254\" srcset=\"https:\/\/www.modifystudio.sk\/wp-content\/uploads\/2022\/07\/Final_cam05-1024x576.png 1024w, https:\/\/www.modifystudio.sk\/wp-content\/uploads\/2022\/07\/Final_cam05-300x169.png 300w, https:\/\/www.modifystudio.sk\/wp-content\/uploads\/2022\/07\/Final_cam05-768x432.png 768w, https:\/\/www.modifystudio.sk\/wp-content\/uploads\/2022\/07\/Final_cam05-1536x864.png 1536w, https:\/\/www.modifystudio.sk\/wp-content\/uploads\/2022\/07\/Final_cam05.png 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.modifystudio.sk\/wp-content\/uploads\/2022\/07\/Nahlad_v01_cam01.png\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" data-id=\"11657\" src=\"https:\/\/www.modifystudio.sk\/wp-content\/uploads\/2022\/07\/Nahlad_v01_cam01-1024x576.png\" alt=\"\" class=\"wp-image-11657\" srcset=\"https:\/\/www.modifystudio.sk\/wp-content\/uploads\/2022\/07\/Nahlad_v01_cam01-1024x576.png 1024w, https:\/\/www.modifystudio.sk\/wp-content\/uploads\/2022\/07\/Nahlad_v01_cam01-300x169.png 300w, https:\/\/www.modifystudio.sk\/wp-content\/uploads\/2022\/07\/Nahlad_v01_cam01-768x432.png 768w, https:\/\/www.modifystudio.sk\/wp-content\/uploads\/2022\/07\/Nahlad_v01_cam01-1536x864.png 1536w, https:\/\/www.modifystudio.sk\/wp-content\/uploads\/2022\/07\/Nahlad_v01_cam01.png 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.modifystudio.sk\/wp-content\/uploads\/2022\/07\/portfolio_0006s_0004_gutsy02.png\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" data-id=\"11257\" src=\"https:\/\/www.modifystudio.sk\/wp-content\/uploads\/2022\/07\/portfolio_0006s_0004_gutsy02-1024x576.png\" alt=\"\" class=\"wp-image-11257\" srcset=\"https:\/\/www.modifystudio.sk\/wp-content\/uploads\/2022\/07\/portfolio_0006s_0004_gutsy02-1024x576.png 1024w, https:\/\/www.modifystudio.sk\/wp-content\/uploads\/2022\/07\/portfolio_0006s_0004_gutsy02-300x169.png 300w, https:\/\/www.modifystudio.sk\/wp-content\/uploads\/2022\/07\/portfolio_0006s_0004_gutsy02-768x432.png 768w, https:\/\/www.modifystudio.sk\/wp-content\/uploads\/2022\/07\/portfolio_0006s_0004_gutsy02-1536x864.png 1536w, https:\/\/www.modifystudio.sk\/wp-content\/uploads\/2022\/07\/portfolio_0006s_0004_gutsy02.png 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.modifystudio.sk\/wp-content\/uploads\/2022\/07\/portfolio_0006s_0005_gutsy01.png\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" data-id=\"11259\" src=\"https:\/\/www.modifystudio.sk\/wp-content\/uploads\/2022\/07\/portfolio_0006s_0005_gutsy01-1024x576.png\" alt=\"\" class=\"wp-image-11259\" srcset=\"https:\/\/www.modifystudio.sk\/wp-content\/uploads\/2022\/07\/portfolio_0006s_0005_gutsy01-1024x576.png 1024w, https:\/\/www.modifystudio.sk\/wp-content\/uploads\/2022\/07\/portfolio_0006s_0005_gutsy01-300x169.png 300w, https:\/\/www.modifystudio.sk\/wp-content\/uploads\/2022\/07\/portfolio_0006s_0005_gutsy01-768x432.png 768w, https:\/\/www.modifystudio.sk\/wp-content\/uploads\/2022\/07\/portfolio_0006s_0005_gutsy01-1536x864.png 1536w, https:\/\/www.modifystudio.sk\/wp-content\/uploads\/2022\/07\/portfolio_0006s_0005_gutsy01.png 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<\/figure>\n\n\n\n<p>3D n\u00e1vrh propaga\u010dn\u00e9ho st\u00e1nku skracuje cestu od n\u00e1padu k realiz\u00e1cii. Klient vid\u00ed v\u00fdsledok e\u0161te pred produkciou \u2014 m\u00f4\u017ee schv\u00e1li\u0165 rozmery, navrhn\u00fa\u0165 zmeny a overi\u0165 \u010ditate\u013enos\u0165 graf\u00edk. Alternat\u00edva \u2014 pracn\u00e9 fyzick\u00e9 prototypy \u2014 je pomal\u0161ia, drah\u0161ia a menej presved\u010div\u00e1. 3D vizualiz\u00e1cia hovor\u00ed jasnej\u0161ie.<\/p>\n\n\n\n<p>Propaga\u010dn\u00fd st\u00e1nok Captain Kombucha je dnes re\u00e1lnym priestorom v re\u00e1lnom prostred\u00ed. Za\u010d\u00ednal ako 3D model na obrazovke \u2014 presne modelovan\u00fd, natext\u00farovan\u00fd a animovan\u00fd. Tak, ako by malo za\u010d\u00edna\u0165 v\u00e4\u010d\u0161ina dobre premyslen\u00fdch komer\u010dn\u00fdch priestorov: najprv digit\u00e1lne, potom fyzicky.<\/p>\n\n\n\n<p>Direction\/CGI\/Animation\/Color grade<br>mOdify<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Captain Kombucha vst\u00fapila na trh s jasnou vizu\u00e1lnou identitou \u2014 \u017eiv\u00e9 farby, siln\u00e1 typografia, n\u00e1poj pln\u00fd energie. Ke\u010f sme dostali zadanie navrhn\u00fa\u0165 3D model propaga\u010dn\u00e9ho st\u00e1nku, vedeli sme, \u017ee nesta\u010d\u00ed len zobrazi\u0165 kon\u0161trukciu. St\u00e1nok mus\u00ed komunikova\u0165 cel\u00fd charakter zna\u010dky \u2014 na prv\u00fd poh\u013ead, aj bez jedin\u00e9ho slova. Cel\u00fd st\u00e1nok vznikal [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":11259,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"portfolio":[192],"class_list":["post-12319","portfolio_item","type-portfolio_item","status-publish","has-post-thumbnail","hentry","portfolio-products-demos"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Captain Cambucha - mOdify studio<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.modifystudio.sk\/?portfolio_item=captain-cambucha\" \/>\n<meta property=\"og:locale\" content=\"sk_SK\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Captain Cambucha - mOdify studio\" \/>\n<meta property=\"og:description\" content=\"Captain Kombucha vst\u00fapila na trh s jasnou vizu\u00e1lnou identitou \u2014 \u017eiv\u00e9 farby, siln\u00e1 typografia, n\u00e1poj pln\u00fd energie. Ke\u010f sme dostali zadanie navrhn\u00fa\u0165 3D model propaga\u010dn\u00e9ho st\u00e1nku, vedeli sme, \u017ee nesta\u010d\u00ed len zobrazi\u0165 kon\u0161trukciu. St\u00e1nok mus\u00ed komunikova\u0165 cel\u00fd charakter zna\u010dky \u2014 na prv\u00fd poh\u013ead, aj bez jedin\u00e9ho slova. 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