{"id":13406,"date":"2024-12-07T00:50:50","date_gmt":"2024-12-06T23:50:50","guid":{"rendered":"https:\/\/www.modifystudio.sk\/?post_type=portfolio_item&#038;p=13406"},"modified":"2026-04-12T17:16:52","modified_gmt":"2026-04-12T15:16:52","slug":"ingenico-paytech","status":"publish","type":"portfolio_item","link":"https:\/\/www.modifystudio.sk\/?portfolio_item=ingenico-paytech","title":{"rendered":"Ingenico PayTech"},"content":{"rendered":"\n<p>Paytech je ka\u017edoro\u010dn\u00e1 medzin\u00e1rodn\u00e1 konferencia finan\u010dn\u00fdch technol\u00f3gi\u00ed, kde sa stret\u00e1vaj\u00fa l\u00eddri odvetvia, inov\u00e1tori a partneri z cel\u00e9ho sveta. Pre spolo\u010dnos\u0165 Ingenico \u2014 jedn\u00e9ho z glob\u00e1lnych l\u00eddrov v oblasti platobn\u00fdch rie\u0161en\u00ed \u2014 sme dostali \u00falohu, ktor\u00e1 si \u017eiadala nie\u010do viac ne\u017e len uv\u00edtacie video. Chceli sme vytvori\u0165 moment. T\u00fa sekundu pred t\u00fdm, ne\u017e sa rozsvietia svetl\u00e1 v s\u00e1le a publikum sa prestane rozpr\u00e1va\u0165.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">PayTech 2024<\/h2>\n\n\n\n<figure class=\"wp-block-video\"><video controls src=\"https:\/\/www.modifystudio.sk\/wp-content\/uploads\/2024\/12\/Ingenico_paytech2024_launch.mp4\"><\/video><\/figure>\n\n\n\n<p>Tret\u00ed ro\u010dn\u00edk bol najambici\u00f3znej\u0161\u00ed. Po dvoch rokoch sme mali nielen vizu\u00e1lny jazyk, ale aj hlbok\u00e9 pochopenie toho, \u010do chce Ingenico komunikova\u0165 a \u010do o\u010dak\u00e1va publikum Paytech konferencie.<\/p>\n\n\n\n<p>Intro pre rok 2024 je najkrat\u0161\u00ed film, ktor\u00fd hovor\u00ed najviac. Ka\u017ed\u00fd z\u00e1ber je prec\u00edzne zosynchronizovan\u00fd, ka\u017ed\u00fd prechod je z\u00e1mern\u00fd. Ni\u010doho nie je pr\u00edli\u0161 ve\u013ea. Pr\u00e1ve t\u00e1to sebaistota \u2014 vedie\u0165, \u010do vynecha\u0165 \u2014 je t\u00fdm, \u010do pos\u00fava pr\u00e1cu od dobrej k nezabudnute\u013enej.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">PayTech 2023<\/h2>\n\n\n\n<figure class=\"wp-block-video\"><video controls src=\"https:\/\/www.modifystudio.sk\/wp-content\/uploads\/2024\/12\/Ingenico_paytech2023_launch.mp4\"><\/video><\/figure>\n\n\n\n<p>Druh\u00fd rok priniesol odvahu \u00eds\u0165 \u010falej do abstrakcie. Nehovorili sme o platobn\u00fdch termin\u00e1loch \u2014 hovorili sme o d\u00f4vere. O nevidite\u013enej infra\u0161trukt\u00fare, ktor\u00e1 dr\u017e\u00ed modern\u00e9 obchodovanie pohromade. Vizu\u00e1lna re\u010d sa stala bohat\u0161ou: vrstvy materi\u00e1lu, odlesky, h\u013abka po\u013ea. Anim\u00e1cia plynula organickej\u0161ie, menej mechanicky. Zvuk dostal v\u00e4\u010d\u0161\u00ed priestor \u2014 hudba a obraz si navz\u00e1jom odpovedali namiesto toho, aby sa len dop\u013a\u0148ali.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">PayTech 2022<\/h2>\n\n\n\n<figure class=\"wp-block-video\"><video controls src=\"https:\/\/www.modifystudio.sk\/wp-content\/uploads\/2024\/12\/Ingenico_paytech2022_launch.mp4\"><\/video><\/figure>\n\n\n\n<p>Prv\u00fd ro\u010dn\u00edk bol o stanoven\u00ed t\u00f3nu. Pracovali sme s t\u00e9mou pohybu a prepojenia \u2014 platobn\u00fd ekosyst\u00e9m ako sie\u0165 impulzov, kde ka\u017ed\u00e1 transakcia je puls \u017eiv\u00e9ho organizmu. Temn\u00e1 paleta, \u010dist\u00e9 l\u00ednie, rytmick\u00e1 anim\u00e1cia synchronizovan\u00e1 so zvukov\u00fdm dizajnom. V\u00fdzva spo\u010d\u00edvala v tom, uk\u00e1za\u0165 technologick\u00fa silu bez toho, aby sme sk\u013azli do studenej strojovosti. Chceli sme, aby intro p\u00f4sobilo ako nie\u010do \u017eiv\u00e9 \u2014 ako syst\u00e9m s vlastn\u00fdm dychom.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><a href=\"https:\/\/www.modifystudio.sk\/wp-content\/uploads\/2024\/12\/Paytech_main_02363.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.modifystudio.sk\/wp-content\/uploads\/2024\/12\/Paytech_main_02363-1024x576.jpg\" alt=\"\" class=\"wp-image-13415\" srcset=\"https:\/\/www.modifystudio.sk\/wp-content\/uploads\/2024\/12\/Paytech_main_02363-1024x576.jpg 1024w, https:\/\/www.modifystudio.sk\/wp-content\/uploads\/2024\/12\/Paytech_main_02363-300x169.jpg 300w, https:\/\/www.modifystudio.sk\/wp-content\/uploads\/2024\/12\/Paytech_main_02363-768x432.jpg 768w, https:\/\/www.modifystudio.sk\/wp-content\/uploads\/2024\/12\/Paytech_main_02363-1536x864.jpg 1536w, https:\/\/www.modifystudio.sk\/wp-content\/uploads\/2024\/12\/Paytech_main_02363-1000x563.jpg 1000w, https:\/\/www.modifystudio.sk\/wp-content\/uploads\/2024\/12\/Paytech_main_02363-600x338.jpg 600w, https:\/\/www.modifystudio.sk\/wp-content\/uploads\/2024\/12\/Paytech_main_02363-1200x676.jpg 1200w, https:\/\/www.modifystudio.sk\/wp-content\/uploads\/2024\/12\/Paytech_main_02363-800x450.jpg 800w, https:\/\/www.modifystudio.sk\/wp-content\/uploads\/2024\/12\/Paytech_main_02363.jpg 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure><\/div>\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.modifystudio.sk\/wp-content\/uploads\/2024\/12\/Paytech_main_02155.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.modifystudio.sk\/wp-content\/uploads\/2024\/12\/Paytech_main_02155-1024x576.jpg\" alt=\"\" class=\"wp-image-13413\" srcset=\"https:\/\/www.modifystudio.sk\/wp-content\/uploads\/2024\/12\/Paytech_main_02155-1024x576.jpg 1024w, https:\/\/www.modifystudio.sk\/wp-content\/uploads\/2024\/12\/Paytech_main_02155-300x169.jpg 300w, https:\/\/www.modifystudio.sk\/wp-content\/uploads\/2024\/12\/Paytech_main_02155-768x432.jpg 768w, https:\/\/www.modifystudio.sk\/wp-content\/uploads\/2024\/12\/Paytech_main_02155-1536x864.jpg 1536w, https:\/\/www.modifystudio.sk\/wp-content\/uploads\/2024\/12\/Paytech_main_02155-1000x563.jpg 1000w, https:\/\/www.modifystudio.sk\/wp-content\/uploads\/2024\/12\/Paytech_main_02155-600x338.jpg 600w, https:\/\/www.modifystudio.sk\/wp-content\/uploads\/2024\/12\/Paytech_main_02155-1200x676.jpg 1200w, https:\/\/www.modifystudio.sk\/wp-content\/uploads\/2024\/12\/Paytech_main_02155-800x450.jpg 800w, https:\/\/www.modifystudio.sk\/wp-content\/uploads\/2024\/12\/Paytech_main_02155.jpg 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p>Ka\u017ed\u00fd rok sme st\u00e1li pred rovnakou ot\u00e1zkou: \u010d\u00edm prekvapi\u0165 \u013eud\u00ed, ktor\u00ed u\u017e videli v\u0161etko? Odpove\u010fou bola kontinuita s premenou \u2014 ka\u017ed\u00fd ro\u010dn\u00edk budoval na vizu\u00e1lnom jazyku predch\u00e1dzaj\u00faceho, no pos\u00faval ho \u010falej. Tri r\u00f4zne filmy, jeden vn\u00fatorn\u00fd rytmus.<\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-2 is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.modifystudio.sk\/wp-content\/uploads\/2024\/12\/Paytech_main_02194.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" data-id=\"13414\" src=\"https:\/\/www.modifystudio.sk\/wp-content\/uploads\/2024\/12\/Paytech_main_02194-1024x576.jpg\" alt=\"\" class=\"wp-image-13414\" srcset=\"https:\/\/www.modifystudio.sk\/wp-content\/uploads\/2024\/12\/Paytech_main_02194-1024x576.jpg 1024w, https:\/\/www.modifystudio.sk\/wp-content\/uploads\/2024\/12\/Paytech_main_02194-300x169.jpg 300w, https:\/\/www.modifystudio.sk\/wp-content\/uploads\/2024\/12\/Paytech_main_02194-768x432.jpg 768w, https:\/\/www.modifystudio.sk\/wp-content\/uploads\/2024\/12\/Paytech_main_02194-1536x864.jpg 1536w, https:\/\/www.modifystudio.sk\/wp-content\/uploads\/2024\/12\/Paytech_main_02194-1000x563.jpg 1000w, https:\/\/www.modifystudio.sk\/wp-content\/uploads\/2024\/12\/Paytech_main_02194-600x338.jpg 600w, https:\/\/www.modifystudio.sk\/wp-content\/uploads\/2024\/12\/Paytech_main_02194-1200x676.jpg 1200w, https:\/\/www.modifystudio.sk\/wp-content\/uploads\/2024\/12\/Paytech_main_02194-800x450.jpg 800w, https:\/\/www.modifystudio.sk\/wp-content\/uploads\/2024\/12\/Paytech_main_02194.jpg 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.modifystudio.sk\/wp-content\/uploads\/2024\/12\/Paytech_main_01756.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" data-id=\"13412\" src=\"https:\/\/www.modifystudio.sk\/wp-content\/uploads\/2024\/12\/Paytech_main_01756-1024x576.jpg\" alt=\"\" class=\"wp-image-13412\" srcset=\"https:\/\/www.modifystudio.sk\/wp-content\/uploads\/2024\/12\/Paytech_main_01756-1024x576.jpg 1024w, https:\/\/www.modifystudio.sk\/wp-content\/uploads\/2024\/12\/Paytech_main_01756-300x169.jpg 300w, https:\/\/www.modifystudio.sk\/wp-content\/uploads\/2024\/12\/Paytech_main_01756-768x432.jpg 768w, https:\/\/www.modifystudio.sk\/wp-content\/uploads\/2024\/12\/Paytech_main_01756-1536x864.jpg 1536w, https:\/\/www.modifystudio.sk\/wp-content\/uploads\/2024\/12\/Paytech_main_01756-1000x563.jpg 1000w, https:\/\/www.modifystudio.sk\/wp-content\/uploads\/2024\/12\/Paytech_main_01756-600x338.jpg 600w, https:\/\/www.modifystudio.sk\/wp-content\/uploads\/2024\/12\/Paytech_main_01756-1200x676.jpg 1200w, https:\/\/www.modifystudio.sk\/wp-content\/uploads\/2024\/12\/Paytech_main_01756-800x450.jpg 800w, https:\/\/www.modifystudio.sk\/wp-content\/uploads\/2024\/12\/Paytech_main_01756.jpg 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.modifystudio.sk\/wp-content\/uploads\/2024\/12\/Paytech_main_00438.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" data-id=\"13407\" src=\"https:\/\/www.modifystudio.sk\/wp-content\/uploads\/2024\/12\/Paytech_main_00438-1024x576.jpg\" alt=\"\" class=\"wp-image-13407\" srcset=\"https:\/\/www.modifystudio.sk\/wp-content\/uploads\/2024\/12\/Paytech_main_00438-1024x576.jpg 1024w, https:\/\/www.modifystudio.sk\/wp-content\/uploads\/2024\/12\/Paytech_main_00438-300x169.jpg 300w, https:\/\/www.modifystudio.sk\/wp-content\/uploads\/2024\/12\/Paytech_main_00438-768x432.jpg 768w, https:\/\/www.modifystudio.sk\/wp-content\/uploads\/2024\/12\/Paytech_main_00438-1536x864.jpg 1536w, https:\/\/www.modifystudio.sk\/wp-content\/uploads\/2024\/12\/Paytech_main_00438-1000x563.jpg 1000w, https:\/\/www.modifystudio.sk\/wp-content\/uploads\/2024\/12\/Paytech_main_00438-600x338.jpg 600w, https:\/\/www.modifystudio.sk\/wp-content\/uploads\/2024\/12\/Paytech_main_00438-1200x676.jpg 1200w, https:\/\/www.modifystudio.sk\/wp-content\/uploads\/2024\/12\/Paytech_main_00438-800x450.jpg 800w, https:\/\/www.modifystudio.sk\/wp-content\/uploads\/2024\/12\/Paytech_main_00438.jpg 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.modifystudio.sk\/wp-content\/uploads\/2024\/12\/Paytech_main_00478.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" data-id=\"13408\" src=\"https:\/\/www.modifystudio.sk\/wp-content\/uploads\/2024\/12\/Paytech_main_00478-1024x576.jpg\" alt=\"\" class=\"wp-image-13408\" srcset=\"https:\/\/www.modifystudio.sk\/wp-content\/uploads\/2024\/12\/Paytech_main_00478-1024x576.jpg 1024w, https:\/\/www.modifystudio.sk\/wp-content\/uploads\/2024\/12\/Paytech_main_00478-300x169.jpg 300w, https:\/\/www.modifystudio.sk\/wp-content\/uploads\/2024\/12\/Paytech_main_00478-768x432.jpg 768w, https:\/\/www.modifystudio.sk\/wp-content\/uploads\/2024\/12\/Paytech_main_00478-1536x864.jpg 1536w, https:\/\/www.modifystudio.sk\/wp-content\/uploads\/2024\/12\/Paytech_main_00478-1000x563.jpg 1000w, https:\/\/www.modifystudio.sk\/wp-content\/uploads\/2024\/12\/Paytech_main_00478-600x338.jpg 600w, https:\/\/www.modifystudio.sk\/wp-content\/uploads\/2024\/12\/Paytech_main_00478-1200x676.jpg 1200w, https:\/\/www.modifystudio.sk\/wp-content\/uploads\/2024\/12\/Paytech_main_00478-800x450.jpg 800w, https:\/\/www.modifystudio.sk\/wp-content\/uploads\/2024\/12\/Paytech_main_00478.jpg 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.modifystudio.sk\/wp-content\/uploads\/2024\/12\/Paytech_main_01418.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.modifystudio.sk\/wp-content\/uploads\/2024\/12\/Paytech_main_01418-1024x576.jpg\" alt=\"\" class=\"wp-image-13410\" srcset=\"https:\/\/www.modifystudio.sk\/wp-content\/uploads\/2024\/12\/Paytech_main_01418-1024x576.jpg 1024w, https:\/\/www.modifystudio.sk\/wp-content\/uploads\/2024\/12\/Paytech_main_01418-300x169.jpg 300w, https:\/\/www.modifystudio.sk\/wp-content\/uploads\/2024\/12\/Paytech_main_01418-768x432.jpg 768w, https:\/\/www.modifystudio.sk\/wp-content\/uploads\/2024\/12\/Paytech_main_01418-1536x864.jpg 1536w, https:\/\/www.modifystudio.sk\/wp-content\/uploads\/2024\/12\/Paytech_main_01418-1000x563.jpg 1000w, https:\/\/www.modifystudio.sk\/wp-content\/uploads\/2024\/12\/Paytech_main_01418-600x338.jpg 600w, https:\/\/www.modifystudio.sk\/wp-content\/uploads\/2024\/12\/Paytech_main_01418-1200x676.jpg 1200w, https:\/\/www.modifystudio.sk\/wp-content\/uploads\/2024\/12\/Paytech_main_01418-800x450.jpg 800w, https:\/\/www.modifystudio.sk\/wp-content\/uploads\/2024\/12\/Paytech_main_01418.jpg 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.modifystudio.sk\/wp-content\/uploads\/2024\/12\/Paytech_main_00735.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.modifystudio.sk\/wp-content\/uploads\/2024\/12\/Paytech_main_00735-1024x576.jpg\" alt=\"\" class=\"wp-image-13409\" srcset=\"https:\/\/www.modifystudio.sk\/wp-content\/uploads\/2024\/12\/Paytech_main_00735-1024x576.jpg 1024w, https:\/\/www.modifystudio.sk\/wp-content\/uploads\/2024\/12\/Paytech_main_00735-300x169.jpg 300w, https:\/\/www.modifystudio.sk\/wp-content\/uploads\/2024\/12\/Paytech_main_00735-768x432.jpg 768w, https:\/\/www.modifystudio.sk\/wp-content\/uploads\/2024\/12\/Paytech_main_00735-1536x864.jpg 1536w, https:\/\/www.modifystudio.sk\/wp-content\/uploads\/2024\/12\/Paytech_main_00735-1000x563.jpg 1000w, https:\/\/www.modifystudio.sk\/wp-content\/uploads\/2024\/12\/Paytech_main_00735-600x338.jpg 600w, https:\/\/www.modifystudio.sk\/wp-content\/uploads\/2024\/12\/Paytech_main_00735-1200x676.jpg 1200w, https:\/\/www.modifystudio.sk\/wp-content\/uploads\/2024\/12\/Paytech_main_00735-800x450.jpg 800w, https:\/\/www.modifystudio.sk\/wp-content\/uploads\/2024\/12\/Paytech_main_00735.jpg 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p>Direction\/DOP\/Edit\/Color grade<br>mOdify<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Paytech je ka\u017edoro\u010dn\u00e1 medzin\u00e1rodn\u00e1 konferencia finan\u010dn\u00fdch technol\u00f3gi\u00ed, kde sa stret\u00e1vaj\u00fa l\u00eddri odvetvia, inov\u00e1tori a partneri z cel\u00e9ho sveta. Pre spolo\u010dnos\u0165 Ingenico \u2014 jedn\u00e9ho z glob\u00e1lnych l\u00eddrov v oblasti platobn\u00fdch rie\u0161en\u00ed \u2014 sme dostali \u00falohu, ktor\u00e1 si \u017eiadala nie\u010do viac ne\u017e len uv\u00edtacie video. Chceli sme vytvori\u0165 moment. T\u00fa sekundu pred [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":13415,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"portfolio":[207],"class_list":["post-13406","portfolio_item","type-portfolio_item","status-publish","has-post-thumbnail","hentry","portfolio-commercials"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Ingenico PayTech - mOdify studio<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.modifystudio.sk\/?portfolio_item=ingenico-paytech\" \/>\n<meta property=\"og:locale\" content=\"sk_SK\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ingenico PayTech - mOdify studio\" \/>\n<meta property=\"og:description\" content=\"Paytech je ka\u017edoro\u010dn\u00e1 medzin\u00e1rodn\u00e1 konferencia finan\u010dn\u00fdch technol\u00f3gi\u00ed, kde sa stret\u00e1vaj\u00fa l\u00eddri odvetvia, inov\u00e1tori a partneri z cel\u00e9ho sveta. 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