{"id":13465,"date":"2019-02-04T23:57:12","date_gmt":"2019-02-04T22:57:12","guid":{"rendered":"https:\/\/www.modifystudio.sk\/?post_type=portfolio_item&#038;p=13465"},"modified":"2026-04-12T18:56:34","modified_gmt":"2026-04-12T16:56:34","slug":"swissre","status":"publish","type":"portfolio_item","link":"https:\/\/www.modifystudio.sk\/?portfolio_item=swissre","title":{"rendered":"SwissRe"},"content":{"rendered":"\n<p>Swiss Re je jedna z najv\u00e4\u010d\u0161\u00edch svetov\u00fdch zais\u0165ovac\u00edch spolo\u010dnost\u00ed \u2014 firma, ktor\u00e1 pracuje s rizikom a hodnotou na glob\u00e1lnej \u00farovni. Pre prezent\u00e1ciu svojich nehnute\u013enost\u00ed v Bratislave nechceli fotografiu ani generick\u00fa vizualiz\u00e1ciu. Chceli nie\u010do, \u010do stoj\u00ed niekde medzi mapou a filmom \u2014 \u0161tylizovan\u00fa 3D anim\u00e1ciu mesta a vybran\u00fdch business centier.<\/p>\n\n\n\n<figure class=\"wp-block-video\"><video controls src=\"https:\/\/www.modifystudio.sk\/wp-content\/uploads\/2025\/02\/SwissRe_business-centers.mp4\"><\/video><\/figure>\n\n\n\n<p>\u0160tyliz\u00e1cia je z\u00e1mern\u00e9 rozhodnutie \u2014 nie nedostatok schopnost\u00ed, naopak, vy\u017eaduje si jasnej\u0161\u00ed autorsk\u00fd z\u00e1mer ako fotorealizmus. Zjednodu\u0161en\u00e9 tvary, s\u00fdte farby, \u010dist\u00e9 plochy \u2014 v\u0161etko mus\u00ed fungova\u0165 ako syst\u00e9m. Mesto nie je fotografiou Bratislavy, je jej abstrakciou: rozpoznate\u013enou, \u010distou a vizu\u00e1lne konzistentnou.<\/p>\n\n\n\n<p>Vybran\u00e9 business centr\u00e1 s\u00fa zasaden\u00e9 do animovan\u00e9ho modelu Bratislavy \u2014 nie cel\u00e9ho mesta, len jeho d\u00f4le\u017eit\u00fdch orienta\u010dn\u00fdch bodov. Div\u00e1k v\u017edy vie, kde sa nach\u00e1dza. Lok\u00e1cia nehnute\u013enosti je \u010ditate\u013en\u00e1 v kontexte mesta \u2014 a to je presne to, \u010do investorsk\u00e1 prezent\u00e1cia potrebuje.<\/p>\n\n\n\n<figure class=\"wp-block-video\"><video controls src=\"https:\/\/www.modifystudio.sk\/wp-content\/uploads\/2025\/02\/SwissRe_showcase.mp4\"><\/video><\/figure>\n\n\n\n<p>Ka\u017ed\u00e1 budova bola modelovan\u00e1 samostatne \u2014 proporcie, fas\u00e1da, okn\u00e1, charakteristick\u00e9 prvky. Farebn\u00fd syst\u00e9m a osvetlenie s\u00fa konzistentn\u00e9 naprie\u010d celou anim\u00e1ciou. Kamery sa pohybuj\u00fa plynulo a odkr\u00fdvaj\u00fa budovu z viacer\u00fdch uhlov. V\u00fdsledok m\u00e1 bl\u00edzko k infografike aj k filmovej anim\u00e1cii \u2014 a z toho \u010derp\u00e1 svoju silu.<\/p>\n\n\n\n<p>\u0160tylizovan\u00e1 3D anim\u00e1cia funguje rovnako dobre v prezent\u00e1cii pre boardroom ako na webe. Nie je zastaran\u00e1 ako fotografia, nie je generick\u00e1 ako v\u00fdkres. Komunikuje presnos\u0165 a d\u00f4veryhodnos\u0165 \u2014 bez toho, aby sa topila v detailoch, ktor\u00e9 pre rozhodovanie investora nie s\u00fa relevantn\u00e9.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><a href=\"https:\/\/www.modifystudio.sk\/wp-content\/uploads\/2025\/02\/Swiss_1.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.modifystudio.sk\/wp-content\/uploads\/2025\/02\/Swiss_1-1024x576.jpg\" alt=\"\" class=\"wp-image-13459\" srcset=\"https:\/\/www.modifystudio.sk\/wp-content\/uploads\/2025\/02\/Swiss_1-1024x576.jpg 1024w, https:\/\/www.modifystudio.sk\/wp-content\/uploads\/2025\/02\/Swiss_1-300x169.jpg 300w, https:\/\/www.modifystudio.sk\/wp-content\/uploads\/2025\/02\/Swiss_1-768x432.jpg 768w, https:\/\/www.modifystudio.sk\/wp-content\/uploads\/2025\/02\/Swiss_1-1536x864.jpg 1536w, https:\/\/www.modifystudio.sk\/wp-content\/uploads\/2025\/02\/Swiss_1-1000x563.jpg 1000w, https:\/\/www.modifystudio.sk\/wp-content\/uploads\/2025\/02\/Swiss_1-600x338.jpg 600w, https:\/\/www.modifystudio.sk\/wp-content\/uploads\/2025\/02\/Swiss_1-1200x676.jpg 1200w, https:\/\/www.modifystudio.sk\/wp-content\/uploads\/2025\/02\/Swiss_1-800x450.jpg 800w, https:\/\/www.modifystudio.sk\/wp-content\/uploads\/2025\/02\/Swiss_1.jpg 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure><\/div>\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.modifystudio.sk\/wp-content\/uploads\/2025\/02\/Swiss_4.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.modifystudio.sk\/wp-content\/uploads\/2025\/02\/Swiss_4-1024x576.jpg\" alt=\"\" class=\"wp-image-13463\" srcset=\"https:\/\/www.modifystudio.sk\/wp-content\/uploads\/2025\/02\/Swiss_4-1024x576.jpg 1024w, https:\/\/www.modifystudio.sk\/wp-content\/uploads\/2025\/02\/Swiss_4-300x169.jpg 300w, https:\/\/www.modifystudio.sk\/wp-content\/uploads\/2025\/02\/Swiss_4-768x432.jpg 768w, https:\/\/www.modifystudio.sk\/wp-content\/uploads\/2025\/02\/Swiss_4-1536x864.jpg 1536w, https:\/\/www.modifystudio.sk\/wp-content\/uploads\/2025\/02\/Swiss_4-1000x563.jpg 1000w, https:\/\/www.modifystudio.sk\/wp-content\/uploads\/2025\/02\/Swiss_4-600x338.jpg 600w, https:\/\/www.modifystudio.sk\/wp-content\/uploads\/2025\/02\/Swiss_4-1200x676.jpg 1200w, https:\/\/www.modifystudio.sk\/wp-content\/uploads\/2025\/02\/Swiss_4-800x450.jpg 800w, https:\/\/www.modifystudio.sk\/wp-content\/uploads\/2025\/02\/Swiss_4.jpg 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p>Bratislava je v anim\u00e1cii rovnako d\u00f4le\u017eitou postavou ako jednotliv\u00e9 nehnute\u013enosti. Silueta mesta, Dunaj, mestsk\u00e9 \u0161tvrte \u2014 v\u0161etko dostalo svoju interpret\u00e1ciu v \u0161tylizovanom jazyku. Nie turistick\u00e1 poh\u013eadnica, ale strategick\u00fd poh\u013ead z perspekt\u00edvy niekoho, kto v meste investuje.<\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-2 is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.modifystudio.sk\/wp-content\/uploads\/2025\/02\/portfolio_0007s_0000_swissRE1.png\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" data-id=\"13458\" src=\"https:\/\/www.modifystudio.sk\/wp-content\/uploads\/2025\/02\/portfolio_0007s_0000_swissRE1-1024x576.png\" alt=\"\" class=\"wp-image-13458\" srcset=\"https:\/\/www.modifystudio.sk\/wp-content\/uploads\/2025\/02\/portfolio_0007s_0000_swissRE1-1024x576.png 1024w, https:\/\/www.modifystudio.sk\/wp-content\/uploads\/2025\/02\/portfolio_0007s_0000_swissRE1-300x169.png 300w, https:\/\/www.modifystudio.sk\/wp-content\/uploads\/2025\/02\/portfolio_0007s_0000_swissRE1-768x432.png 768w, https:\/\/www.modifystudio.sk\/wp-content\/uploads\/2025\/02\/portfolio_0007s_0000_swissRE1-1536x864.png 1536w, https:\/\/www.modifystudio.sk\/wp-content\/uploads\/2025\/02\/portfolio_0007s_0000_swissRE1-1000x563.png 1000w, https:\/\/www.modifystudio.sk\/wp-content\/uploads\/2025\/02\/portfolio_0007s_0000_swissRE1-600x338.png 600w, https:\/\/www.modifystudio.sk\/wp-content\/uploads\/2025\/02\/portfolio_0007s_0000_swissRE1-1200x676.png 1200w, https:\/\/www.modifystudio.sk\/wp-content\/uploads\/2025\/02\/portfolio_0007s_0000_swissRE1-800x450.png 800w, https:\/\/www.modifystudio.sk\/wp-content\/uploads\/2025\/02\/portfolio_0007s_0000_swissRE1.png 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.modifystudio.sk\/wp-content\/uploads\/2025\/02\/CBC_1_reveal_nahlad_01.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"522\" data-id=\"13457\" src=\"https:\/\/www.modifystudio.sk\/wp-content\/uploads\/2025\/02\/CBC_1_reveal_nahlad_01-1024x522.jpg\" alt=\"\" class=\"wp-image-13457\" srcset=\"https:\/\/www.modifystudio.sk\/wp-content\/uploads\/2025\/02\/CBC_1_reveal_nahlad_01-1024x522.jpg 1024w, https:\/\/www.modifystudio.sk\/wp-content\/uploads\/2025\/02\/CBC_1_reveal_nahlad_01-300x153.jpg 300w, https:\/\/www.modifystudio.sk\/wp-content\/uploads\/2025\/02\/CBC_1_reveal_nahlad_01-768x391.jpg 768w, https:\/\/www.modifystudio.sk\/wp-content\/uploads\/2025\/02\/CBC_1_reveal_nahlad_01-1536x783.jpg 1536w, https:\/\/www.modifystudio.sk\/wp-content\/uploads\/2025\/02\/CBC_1_reveal_nahlad_01-2048x1043.jpg 2048w, https:\/\/www.modifystudio.sk\/wp-content\/uploads\/2025\/02\/CBC_1_reveal_nahlad_01-2000x1019.jpg 2000w, https:\/\/www.modifystudio.sk\/wp-content\/uploads\/2025\/02\/CBC_1_reveal_nahlad_01-1000x509.jpg 1000w, https:\/\/www.modifystudio.sk\/wp-content\/uploads\/2025\/02\/CBC_1_reveal_nahlad_01-800x408.jpg 800w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<\/figure>\n\n\n\n<p>Projekt m\u00e1 dva v\u00fdstupy \u2014 showcase anim\u00e1ciu celkov\u00e9ho poh\u013eadu na Bratislavu a dedikovan\u00fa sekvenciu pre business centr\u00e1. Ka\u017ed\u00fd v\u00fdstup m\u00e1 vlastn\u00fd rytmus a z\u00e1mer, sp\u00e1ja ich spolo\u010dn\u00fd vizu\u00e1lny jazyk, ktor\u00fd dr\u017e\u00ed cel\u00fa kampa\u0148 pohromade.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.modifystudio.sk\/wp-content\/uploads\/2025\/02\/Swiss_2.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.modifystudio.sk\/wp-content\/uploads\/2025\/02\/Swiss_2-1024x576.jpg\" alt=\"\" class=\"wp-image-13460\" srcset=\"https:\/\/www.modifystudio.sk\/wp-content\/uploads\/2025\/02\/Swiss_2-1024x576.jpg 1024w, https:\/\/www.modifystudio.sk\/wp-content\/uploads\/2025\/02\/Swiss_2-300x169.jpg 300w, https:\/\/www.modifystudio.sk\/wp-content\/uploads\/2025\/02\/Swiss_2-768x432.jpg 768w, https:\/\/www.modifystudio.sk\/wp-content\/uploads\/2025\/02\/Swiss_2-1536x864.jpg 1536w, https:\/\/www.modifystudio.sk\/wp-content\/uploads\/2025\/02\/Swiss_2-1000x563.jpg 1000w, https:\/\/www.modifystudio.sk\/wp-content\/uploads\/2025\/02\/Swiss_2-600x338.jpg 600w, https:\/\/www.modifystudio.sk\/wp-content\/uploads\/2025\/02\/Swiss_2-1200x676.jpg 1200w, https:\/\/www.modifystudio.sk\/wp-content\/uploads\/2025\/02\/Swiss_2-800x450.jpg 800w, https:\/\/www.modifystudio.sk\/wp-content\/uploads\/2025\/02\/Swiss_2.jpg 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.modifystudio.sk\/wp-content\/uploads\/2025\/02\/Swiss_3-1.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.modifystudio.sk\/wp-content\/uploads\/2025\/02\/Swiss_3-1-1024x576.jpg\" alt=\"\" class=\"wp-image-13462\" srcset=\"https:\/\/www.modifystudio.sk\/wp-content\/uploads\/2025\/02\/Swiss_3-1-1024x576.jpg 1024w, https:\/\/www.modifystudio.sk\/wp-content\/uploads\/2025\/02\/Swiss_3-1-300x169.jpg 300w, https:\/\/www.modifystudio.sk\/wp-content\/uploads\/2025\/02\/Swiss_3-1-768x432.jpg 768w, https:\/\/www.modifystudio.sk\/wp-content\/uploads\/2025\/02\/Swiss_3-1-1536x864.jpg 1536w, https:\/\/www.modifystudio.sk\/wp-content\/uploads\/2025\/02\/Swiss_3-1-1000x563.jpg 1000w, https:\/\/www.modifystudio.sk\/wp-content\/uploads\/2025\/02\/Swiss_3-1-600x338.jpg 600w, https:\/\/www.modifystudio.sk\/wp-content\/uploads\/2025\/02\/Swiss_3-1-1200x676.jpg 1200w, https:\/\/www.modifystudio.sk\/wp-content\/uploads\/2025\/02\/Swiss_3-1-800x450.jpg 800w, https:\/\/www.modifystudio.sk\/wp-content\/uploads\/2025\/02\/Swiss_3-1.jpg 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p>Swiss Re dostali anim\u00e1cie, ktor\u00e9 hovoria o nehnute\u013enostiach bez slov. \u0160tylizovan\u00fd obraz m\u00e1 prednos\u0165 pred faktick\u00fdm popisom \u2014 div\u00e1k c\u00edti umiestnenie, mierku a charakter projektu sk\u00f4r, ne\u017e pre\u010d\u00edta jedin\u00fd riadok textu. To je sila dobre navrhnutej 3D anim\u00e1cie.<\/p>\n\n\n\n<p>Direction\/DOP\/Edit\/Color grade<br>mOdify<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Swiss Re je jedna z najv\u00e4\u010d\u0161\u00edch svetov\u00fdch zais\u0165ovac\u00edch spolo\u010dnost\u00ed \u2014 firma, ktor\u00e1 pracuje s rizikom a hodnotou na glob\u00e1lnej \u00farovni. Pre prezent\u00e1ciu svojich nehnute\u013enost\u00ed v Bratislave nechceli fotografiu ani generick\u00fa vizualiz\u00e1ciu. Chceli nie\u010do, \u010do stoj\u00ed niekde medzi mapou a filmom \u2014 \u0161tylizovan\u00fa 3D anim\u00e1ciu mesta a vybran\u00fdch business centier. \u0160tyliz\u00e1cia [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":13460,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"portfolio":[207],"class_list":["post-13465","portfolio_item","type-portfolio_item","status-publish","has-post-thumbnail","hentry","portfolio-commercials"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Swiss Re \u2014 3D \u0161tylizovan\u00e9 anim\u00e1cie Bratislavy a business centier<\/title>\n<meta name=\"description\" content=\"Vytvorili sme 3D \u0161tylizovan\u00e9 anim\u00e1cie Bratislavy a vybran\u00fdch business centier pre Swiss Re. 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